VISUAL IDENTITY
OK, that’s a logo. But a logo is so much more. We’ve created brand identities and logos for all sorts of people. From national health insurance startups to a science fiction imprint, a photographer with an obsession with weedy sea dragons to an artist obsessed with promoting death.
Every identity we deliver reflects the business, organisation or individual it represents with a quality, that we hope, stands the test of time. A new visual identity can reinvigorate a business, be a catalyst for change, help refine and enhance communications with target audiences. But it can also unite a team, reaffirm the brand values an organisation champion and create pride in the work place. We like to think the work we do has real impact for our clients delivering smiles and credibility to an organisation.
The Chops For Tea logo, affectionately known as Donald, at one point had four legs. One Christmas we were stuck for a creative idea and so ate one of them. Actually, he’s always had 3 legs we just thought it could be a cute explanation.
The original Chops For Tea logo (2011)
Updated (2018)
Iconic destination walk / riding track linking Ballarat to Bendigo (2023)
Initiative developed by Women’s Health Loddon Mallee (2023)
Regional women’s health service (2022)
Global mindfulness & wellbeing programs (2020)
Dja Dja Wurung Aboriginal Clans Corporation (2020)
Australian community consultation practice (2020)
High touch recruitment consultancy (2010)
Denin trend & design consultants (2020)
Exclusive hand-made rugs (2020)
Science fiction imprint for Harper Collins (now Independent) 2009
Artisan baked crackers, crispbreads & biscuits (2020)
Australia’s newest health insurance company (2011)
Product & lighting designer, Ben Rousseau currently based in California (2008)
Melbourne based lithographic printer (2017)
Northcote Road’s (Battersea) longest serving real estate agent. (this version 2016)
The Little Candle Shop, Sydney (2018)
Emotional Intelligence Programs for Schools (Swinburne University) (2015)
A Melbourne based builder (2008)
Melbourne based boutique fitness (2015)
Ganawarra Shire youth website (2016)
Sydney based business coaches (2017)
Central Victorian disability care provider (2016)
Business diagnostics — consultancy using AI (2018)
Online couture retailer with an Italian influence (2012)
Regional training hub for adult education services (2013)
London based dance company (2013)
Executive Search, Leadership Advisory & Management Consulting (2022)
National centre preserving & teaching — part of Sovereign Hill Museum (2022)
Get Lost is a creative arts platform for Mount Alexander Shire (2020)
Essential regional service (2019)
Social Enterprise, rejuvenating rural Australian business (2021)
LA-based You Tube channel (2021)
Death advocacy, brand & retail for artist Hayley West (2017)
Brand strategy consultancy (2016)
An award-winning regional Victorian creative agency (2019)
A revolution in car insurance (2012)
Castlemaine based publisher (2017)
Hot Black interior design consultancy (2013)
Melbourne’s oldest kindergarten, established in 1856 (2009)
Wildlife & commercial photographer (2013)
UK dance record label (2001)
Stand alone denim offer to work with the existing SABA logo (2010)
UK based trade association established in 1961 (2000)
Marketing strategists (2014)
The 2nd largest (at the time) UK based property portal (2002)
Exclusive Bali based retreat with focus on female wellbeing (2016)
New innovation for the Melbourne coffee scene & beyond (2016)
GO — Wellness program for ACOEM (2018)
Local further education provider (2014)
Counsellor & Therapist (2017)
Castlemaine’s community fun run (2019)
Café & coffee roasters — Royal Children’s Hospital, Melbourne (2016)