Welcome to Healthy Fit — a wonderful independent chain of two friendly gyms. With plans to expand their operation, owners Kris & Bridget commissioned us to develop a strong and impactful visual identity.

We gave them a fresh, friendly logotype, black and white photography featuring strong and confident people, and a gutsy green with charcoal in various shades.

We teamed these with grey marle backgrounds, alongside crisp whites with very distinctive angled line work and colour blocking. We developed a number of tag lines including “Strength From Within” that feature across all their marketing communications.

+ Brand identity (logotype & symbol)
+ Business cards & gym stationery
+ Window design & fascia
+ Marketing brochures
+ Marketing flyers
+ Promotional banner flags
+ Website for launch

The Healthy Fit logotype, ‘H’ symbol and colour palette.

The simple italic Healthy Fit logotype is complimented with an array of striking graphic assets. These assets we refer to as a ‘5th element’. They are not the actual logo but they form a part of the overall visual identity.

Through the graphics we are able to convey a sense of movement and excitement in application. The ‘corner’ is featured here.

Business stationery

North Fitzroy — signage & window graphics.

Our powerful & eye-catching designs stand out on busy George Street.

Banner Flags

Promotional flyers

8pp Rollfold brochure

Responsive website —  we designed a ‘lite’ version of the site for ready for launch.