THE MAKING CORPORATION
When a client is brave — and truly believes in the creative partnership they’ve chosen — the results can be remarkable.
Chops For Tea is proud to continue its long-running collaboration with the effervescent and erudite Hayley James, founder of The Making Corporation — The People and Performance Firm.
Deliverables
+ Brand Identity
+ Brand Guidelines
+ Business Stationery
+ Client / Candidate Report Doucuments
+ Website & Newsletters
+ Event Promotions & Collateral
+ Welcome Video
+ Christmas Promotions
A Business Made of Many Things
Founded by Hayley and Tim James in 2018, The Making Corporation is their second Executive Search, Recruitment, and Leadership Advisory firm — a business built on experience, intuition, and an unwavering belief in people.
The creative direction for the brand was inspired by the simple idea of being “made of many things.” This concept informed the visual language — a kaleidoscopic coming-together of shape and colour that speaks to the depth, diversity, and dynamism of human potential.
As Hayley notes in her own copy, “brands are not static” — and neither is this one.
A distinctive business card still makes an impression.
A brand with style and confidence.
Hayley has always had impeccable taste — her personal aesthetic, like her professional approach, is refined, elegant, and quietly confident. The Making identity reflects that.
The logotype and hero typography blend the soft curves of Art Nouveau with the poise of Art Deco, resulting in a mark that feels both timeless and contemporary.
And the business card — a tactile statement piece — continues to turn heads!
Colour and Type
The palette is distinctive and personal. Deep burgundy and dusty rose pair with soft gold, pastel green, and powder blue — a combination that feels intelligent, feminine, and modern. The typography echoes this tone, balancing clarity with a touch of personality; professional, but never corporate.
Clarity, Judgement, and Humanity
Client reports sit at the heart of The Making Corporation’s service — detailed, insightful documents that reflect the firm’s commitment to trust, good judgement, and a profound understanding of human behaviour. Their success is built on the calibre of the people they place and the relationships they nurture.
The Digital Expression
The Making website extends this philosophy into the digital space — offering visitors a thoughtful brand experience that captures how The Making sees the world. Designed to attract ambitious candidates and discerning clients alike, the site positions The Making Corporation as a forward-thinking consultancy that values insight, empathy, and elegance in equal measure.
Ongoing communications
Brand love is earned in the in-between moments. Beyond identity and website, we support The Making Corporation with ongoing communications that keep candidates and clients close: clear updates, thoughtful insights, and a consistent voice that feels human, confident, and considered.
Promotion — A different perspective for Christmas 2024
Email Marketing & Newsletter
The power of email marketing—used properly—is compounding. We help plan, design and manage The Making Corporation’s EDM campaigns and regular newsletter: short, useful, worth reading. Each send balances perspective with practicality—market signals, leadership wisdom, and real tools for people and performance—so subscribers get value first, then a gentle path to engage.
Credentials That Impress
First impressions matter; proof seals the deal. We created a modular credentials document that’s equal parts elegant and effective—tailored sections, sharp case studies, services at a glance, and social proof—designed for both screen and print.
